Good consumers.

"Lifestyles Of Health And Sustainability", or LOHAS, was introduced in U.S.A. on end of 1990's.
It's main theme is to stop having the idea of "prioritize consumption; make light of environment".

Yeah.
It's common to the traditional "Eco-movements", starting with "Slow Life".

So what's different?

The best and the biggest difference is that it DOESN'T FORCE ABSTINENCE.
it just requires us to be WISE CONSUMERS.
By becoming wise consumers, we can make a good influence to our economy and to our Earth.

Here are some keywords:

- Sustainable Economy
Use recyclable energies like wind power or solar power. Buy "energy-saving" goods. Ride bicycles.

- Healthy Lifestyle
When we pursue for the delicious foods, we reached to the additive-free organic foods.

- Alternative Healthcare
We're interested on oriental medicines. If we become healthy by improving our constitutions, we don't need drugs.

- Personal Development
Yoga may not only get ourselves into shape, but also disciplines us.

- Ecological Lifestyle
We better buy something lasts long, even if it's a little expensive.

To be concrete,
Consumer: "If we buy something at all, we should choose the one kind to the nature."
Producer: "If we sell something at all, we should make the one kind to the nature."

Clear?
It's also easier for producers to join this movement, since it also thinks about the flow of money.

And as long as you're concerned, you're in this movement.
There's nothing bad about it, why don't you join!?